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Sales and Marketing — tax deductions you can claim

For sales representatives, account managers, and marketing managers. Client entertainment is one of the most commonly wrongly-claimed items for this occupation.

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What you can claim

  • Car expenses for client visits

    Travel to client meetings.

    logbook or cents-per-km method
  • Phone/internet for client contact

    Work-related portion of phone and internet use.

  • Marketing collateral

    Genuine marketing collateral paid personally and not reimbursed (note: client entertainment itself is generally non-deductible for employees).

  • Professional development

    Industry certifications relevant to your current role.

  • Home office running costs

    Running costs for working from home.

    70c/hour fixed rate

Commonly missed deductions

People in this occupation often forget to claim these — check they apply to you.

  • CRM or sales-tool subscriptions paid personally
  • Printed marketing materials/business cards bought out of pocket
  • A portion of a second phone line used for the sales pipeline
  • Industry conference attendance directly tied to your current product line

What you can't claim

  • Client entertainment (meals, drinks, event tickets) for employees — this is one of the most commonly wrongly-claimed items in this occupation

  • Normal business attire

  • Home-to-office commuting

Records the ATO expects

  • LogbookLogbook if claiming car actuals

  • DiaryPhone/internet diary

  • InvoiceSubscription/training invoices

General information only, not tax advice — content last reviewed 01/07/2026 against ATO guidance for FY2025-26. Whether a specific expense is deductible depends on your individual circumstances; confirm with a registered tax agent or the ATO before lodging.

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